AAB

‘Aab was established in 2007 after identifying a gap in the market for clothing that is elegant, on trend and above all else, modest. Starting out as a fledgling label from London, today Aab is recognised as the ‘go to’ premium modest wear brand with a thriving online presence.
The name Aab is derived from the Persian translation for water. Water embodies the spirit of our collection, it’s both natural and it flows, has no borders or ethnicity.Our clothes have an unmistakable DNA. Carrying a modest silhouette, most garments flow below knee length, have longer sleeves and higher necklines.The collections are made up of interchangeable pieces, working together to create a wardrobe that transitions seamlessly from day to evening, weekday to weekend, and season to season.We are known for our beautiful embroideries and our artisans enjoy using age old techniques to create intricate and artful designs by hand. Inspiration is taken from history, art and nature which are then delicately woven together to create unique motifs which feature across our occasions range.From the outset, Aab has been defined by values of fairness and responsibility and today these values are the hallmarks of our brand.

Aab

2007 yılında Londra’dan yola çıkan Aab, bugün “premium modest” giyim denince akla ilk gelen markalardan biri. Farsça “su” anlamına gelen marka adı, koleksiyonlarının özünü yansıtıyor: Su gibi doğal ve akışkan koleksiyonlarını kategorize etmek, sınırlar çizmek ya da bir etnik kökene bağlamak mümkün olmuyor. Günden geceye, hafta içinden hafta sonuna, mevsimden mevsime uyum ve kolay geçiş sağlayan parçalardan oluşan koleksiyonları, genelde diz altında kalan, uzun kollu ve yüksek yakalı modest görünümler sunuyor. Aab koleksiyonlarında, tarih, sanat ve doğadan alınan ilhamı hemen hissediyorsunuz.