Starting from their love of Indonesian culture and traditional fabrics, Mr. Ir. Djamaloedin and Mrs. Hj. Hernani established Dian Pelangi in Palembang, Sumatera, Indonesia in 1991.
The brand has reached its 26th anniversary and continues to grow since their daughter Dian Wahyu Utami, or known as Dian Pelangi, was appointed as the Creative Director and expand the brand to 14 boutiques spread throughout Indonesian cities and Malaysia.
With a mission to promote Indonesian culture, Dian Pelangi emphasizes on its exceptional craftsmanship and use of traditional woven fabrics known as Tenun, tie dye fabrics, and batik, which makes it unique to the market.